A Few Words
Who we are
Sydney started his performance marketing career managing traffic sources for Lazada Philippines. Having successfully established partnerships with advertisers and networks delivering app installs and sales, Sydney went on to co-found Quanta Digital, a performance marketing agency focused on helping brands scale their eCommerce businesses. With his expertise on advertising involving various marketing platforms, together with a close collaboration with the country’s biggest eCommerce platforms, Sydney is moving forward with Calibr8 Digital to focus on eCommerce advertising, explore new solutions to further enhance his clients efficiency and profitability through digital marketing.
Reena was of a core member of the Lazada Marketing Solutions team, leading the development of the platform’s agency program which aims to create a mutually benefical ecosystem for all partners with the use of the latest digital media tools and eCommerce tech. With her oversight, performance marketing strategies were adopted by best-in-class Electronics and Mother & Baby brands yielding to significant uplifts in platform sales. Before her eCommerce role, Reena was a media strategist for one of the country’s leading consumer goods companies, thus giving her a holistic perspective on the different levers needed for a full-funnel marketing approach.
I Believe Passionately That Good Growth Marketing Essentials Are the Same.
Creative in All Aspects